Wednesday, June 25, 2008

Why didn't I think of that?

Never forget that as an entrepreneur and artist you are always selling an experience. Starbucks, Coca-Cola, McDonald's, BWM, Panera Bread and Lexus all understand this basic principle of marketing in the new millennium. And because they understand how to reach a sophisticated audience born with and adept at using the Internet/YouTube/iPod/iPhone/Playstation (insert your favorite whizbang gaget) these brands continue to survive and thrive despite the economic highs and lows of our economy.

Well, meet a couple of guys who used a little creativity and an ordinary/everyday product, in an over-saturated market, to create prosperity, freedom, and long-term growth for themselves and for their company. I believe this falls into the category of "Why didn't I think of that?"


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